Octopus Group is shaking up the online panel industry in Australia.

We have a different approach to market research, we start at the source by focusing on our members. By keeping members engaged and fairly rewarded they are enthusiastic about giving their opinions.

This gives our clients confidence in survey results collected through Octopus Group.

Members-first research panel in action — business visual

ISO Certified

Accedited to the latest ISO 20252:2019 industry standard.

Aggressively priced service

We've redesigned the panel engagement process from the ground up this allows a higher quality service without increases in project costs.

Purely a research panel

Following the AMSRS Code of Professional Behaviour and abide by the Australian Privacy Act, AMSRO Privacy Code and ISO 20252 regulations.

Security

Digital identity verification, mobile number registration, behavioural pattern monitoring and more.

Faster turnaround times

Complete surveys faster with a highly engaged panel.

Access hard to reach demographics

We specialise in the younger age groups, these are also traditionally harder to reach. View our demographic profile here.

Dedicated Customer service

Fastest response time in the industry. From quoting, project management, survey scripting and researchg stages, we are always quick to respond to all your requests and are available from 8am to 10pm daily.

Fast incidence validation

Ability to poll panelists on your specific requirements. Continually growing panelist profile.