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Octopus Group is shaking up the online panel industry in Australia.

We have a different approach to panel management that focuses on its members. By keeping members engaged and fairly rewarded they are enthusiastic about giving their opinions.

This gives our clients confidence in survey results collected through Octopus Group.

Business meeting representing online panel engagement

Quality Assurance

Octopus Group is the panel of choice for companies in Australia and around the world. Our quality panel ensures your results are accurate.

We continually strive to have a panel of the highest quality

Quality foundations

  • We are the only panel that validates mobile numbers and email addresses to be a member.
  • This validation of members ensures a highly de-duplicated member base.
  • Our panel was recruited from scratch, we did not use an existing DB or email list which can bias final outcomes.
  • With our 3 strike policy, we continually maintain quality by removing "naughty" members from our panel.
Quality process infographic A left-to-right process: validate email, validate mobile, de-duplicate, 3-strike policy, and recruited from scratch leading to accurate and robust results. Validate email Members must confirm Validate mobile Phone verification De-duplicate Prevent repeat members 3‑strike policy Remove naughty actors Recruited from scratch No legacy lists or DB bias Accurate & robust results
Infographic shows the quality journey from member validation to accurate and robust results.

Current Certifications

ISO Certifier Octopus Group Enterprises are certified to the following ISO certification:

ISO 20252:2019 Market, Opinion and Social Research

Need to know more? Need a quote?

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